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THE
TATTOO SCENE IN OMAHA
By
Bob Baxter
Omaha,
Nebraska is a place people fly over to get to New York. Or back
again to L.A. If you want to visit Omaha from Los Angeles, you have
to stop over in Phoenix. If you leave from New York, you have a
layover in Detroit. In other words, you can't get there from here.
Omaha is on
the right side of Nebraska in the middle of a wide expanse of territory
known as the Midwest. Colorado and Wyoming are on the left and Iowa
and a small tip of upper Missouri are on the right. And, even though
Omaha's very own Omaha Eppley Airfield is across the state line
in Iowa, getting around town is pretty logical. Partly because no
one is on the road, at least by Southern California standards. When
you drive down the boulevard in Omaha, other drivers actually stay
three or four car lengths behind you. And I didn't see one gas-guzzling
Humvee the whole time I was there. Plus, I could walk free as a
bird down the sidewalk without being elbowed, shouldered or arm-wrestled
off the curb. In fact, in Omaha's Old Market District on a Wednesday
afternoon, we pretty much had the whole place to ourselves.
Remember that
wonderful 1976 New Yorker cartoon cover by Saul Steinberg showing
the view west on 9th Avenue and across the Hudson River? In Steinberg's
America, from Jersey to the Pacific Ocean, everything west of the
Hudson was a godforsaken wasteland. A sand-colored tabletop. Nebraska
was situated right in the middle, next to a couple of big boulders.
That was artistic license. There are no big boulders in Nebraska.
Nebraska is
famous for its corn. Nebraska is also famous for its weather. In
the winter, Nebraska is three-feet deep in snow. And they have lots
of tornados. In Los Angeles, we have detailed weather reports in
the newspaper and numerous weathermen on TV, but we have no weather.
It is always hot. It is always dry. The day we arrived in Omaha,
there was such a violent storm that the raindrops pelted our windshield
at 80 miles an hour-sideways. The reason for this, I was told, is
that Nebraska has, virtually, no mountains. It's flat as a pancake
or, rather, a corn fritter. Plus, it was 98 degrees Fahrenheit.
After the deluge,
the sky was filled with puffy white clouds and the temperature dropped
to a spring-like 72. It stayed like that until we departed.
Omaha is also
famous for Warren Buffet. He's one of the richest men in the universe
and he lives in a regular house on a regular street. That's Omaha
for you.
The point of
all this, of course, is to point out the vast differences between
Omaha and the big cities; the big cities where tattoo artists like
Jack Rudy and Bob Roberts and Don Ed Hardy and Paul Booth live.
What I discovered, however, is that tattooing in Omaha is not only
on a par with places like Los Angeles and San Francisco, but there
are a couple of things those big-city boys and girls could learn
from these prairie-lovin', out-of-the-mainstream, ink-pushing corn
huskers.
BIG
BRAIN
The first
tattoo parlor I visited was Big Brain on Jackson Street in the Old
Market District. Smitty, Chris Blinston's partner, met me at the
door of their spacious, high-ceilinged shop. These great old buildings
leave plenty of headroom and there are clean, well-lit work stations
with framed art on the walls and rock 'n' roll music in the air.
I can't imagine a nicer layout. I especially loved the huge, hanging
neon thingies in the front room and, get this, eight, count 'em,
eight computer monitors against the right wall, so customers can
browse to their heart's content.
As Smitty walked
me around (Chris was out of state at a convention), he told me about
the effort Big Brain has made to set a standard for clean, efficient,
ethical tattooing in the greater Omaha area. He talked about connecting
with the powers that be to write and implement intelligent laws
and guidelines for the Nebraska tattoo industry. Instead of waiting
for others to act, Big Brain has been at the forefront of industry-friendly
legislation.
"There's
about a dozen shops in town," said Smitty, "but we feel
it's our responsibility to work for the good of us all. If one shop
screws up, we all suffer."
Not only did
I like the physical layout of the shop, but the attitude of all
the artists was positive and helpful. No one was playing tough guy
or was too full of himself to politely and patiently answer the
most elementary questions for customers. I was especially impressed
with the preparations Chris made for my arrival. Each artist had
prepared a large, separate, black presentation book with samples
of his or her tattoo work and recent flash. And along with that,
each person typed a personal, signed letter to me, expressing enthusiasm
for both the art form in general and my visit. The tattoo work was
good, in fact, some of it was great. It didn't look like a backwater
tattoo shop to me. No doubt about it, the tattoo work from Big Brain
would stand up in any shop in Los Angeles, New York or San Francisco.
Chris Blinston
and his team should be commended; Big Brain is a shining example
for others to follow. As a member of the Tattoo Magazine Dream Team,
one of Skin Art magazine's Top 20 Most Influential Artists and a
winner of over 150 industry awards, an excerpt from Blinston's letter
is worth sharing:
"I have
a true hatred for the mass of artists who get on the Internet, hide
behind their keyboards and puke out ridicule and nonsense against
other artists' work. There are so many levels to what we do in this
business and, if these people would stop, think and remember that
not all artists are on the same level, maybe they would realize
that our business, our family, would be so much happier if constructive
criticism was used instead of rude sarcasm. I can only think of
three or four artists who have the right to speak out about others.
Proving you are a disrespectful weasel will only bring the worst
karma and a recipe for sure failure. There exists a pride in the
business that comes from a camaraderie built over time. A sense
of pride develops that makes you want to do better work, clean a
little more and smile a lot more to your clients. To excel in this
field, you need to feel the love and energy from those artists around
you. That's the reason my mind can remain open and fresh, so I can
produce artistry on the level that I do. I am thankful to those
that allow me to follow my chosen path."
Not bad for
an artist a lot of the big city cats have never heard of.
MATT
AT VILLAINS
Seth Kirshmati's
shop is located across town on Q street. Quite different from the
idyllic Old Market location, Villains is your typical, grind-'em-out
tattoo shop in an emerging neighborhood that hasn't quite emerged
yet. The person I came to see was a quiet young man named Matt who
has only been tattooing for three years. He's been working at Villain's
for 18 months. That's not very long, as tattooers go, but Matt caught
my eye when I was trolling through the Internet. I caught sight
of his rock-solid rendering of Bettie Page and I wanted, at least,
to stop by and say hello.
Matt has a lot
of potential and he'd tell you he's learning all he can every day.
Back in the big city, a young artist like Matt would have an ego
like a rhinoceros and put down anyone within a 100-mile radius.
Not Matt. My feeling is he's smart enough and talented enough to
log some major tattoo time and see how far his talent can take him.
At SKIN&INK,
we receive hundreds of tattoo photos through the mail, looking for
someone's work to stand out. We're looking for keepers. I would
definitely publish Matt's work. If for nothing else but to keep
track of him. I'd love to look back five years from now and see
how he's developed as an artist. From what I got, when we talked,
he loves the business and is going to stay the course. Tell ya what,
Matt. In five years, send us a note and tell us what you're doing.
And don't forget to include a couple of prize-winning photos.
AMERICAN
TATTOO
American
Tattoo is located on a broad highway of sorts, away from the tall
buildings of downtown. Once again, everyone, including the clients
sitting around to have their photos taken, gave us the ol' Midwestern
welcome. I had come, primarily, to see Eric Zuerlein and Dominic
Holmes. The quality of their tattoos is what prompted me to consider
an article on Omaha, in the first place. During the last four or
five years, the quality of tattoo art, globally, has improved considerably.
There are twelve shops in Omaha and, unless I miss my guess, more
on the way. And because this is such a fast-growing industry, I
continually run into old friends and, due to the proverbial "eight
degrees of separation," often discover links to major artists
we have featured in SKIN&INK. Case in point, Dawn Purnell. She
was the featured artist in one of our Spotlight columns and, surprise,
surprise, started out in Omaha, right here at American.
I was pleased
to see the owner, Ira, again. His enthusiasm and old-school connections
bring a level of authenticity some of the newer shops lack. He reminds
me of the way tattooing used to be, run by authentic characters
no living actor could duplicate. He's a good guy and I'm glad to
see Ira in such a supportive environment.
Eric was in
Germany but Dominic and his wife, Kacy, introduced us to the rest
of the crew. There were several people to photograph, and everyone
was helpful. The work, of course, was wonderful. Dominic did a tiger
armpiece that reminded me of the great Mike Rubendall. Yeah, it's
Omaha all right, but I didn't find myself saying things like, "Nice
placement," and "Very interesting," just to keep
from telling the awful truth. The fact is, the work here is first-rate.
No excuses need to be made and, like all the better young artists
all around the world, there's lots of talk about Filip Leu and Paul
Booth and Don Ed Hardy. These Omaha artists are not just tattooing
to make a buck. They care about the art. They know the cast of characters
and they respect the legends that have gone before. That's why an
owner like Ira is important. He gives people that are new to the
business a perspective, a sense of the past and a kick in the pants,
if they wander too far off the line.
LIQUID
COURAGE
The last
stop of the day was just down the road (same road) at Liquid Courage,
a shop that was highly recommended by the locals, especially the
lads at Big Brain. Tucked away down a breezeway between two buildings
in a busy strip mall, Liquid Courage is divided into two shops,
each facing one another. Jammed with customers, the ambience of
the shop is both energetic (the right side) and calm (the left side).
I am proud to say the excellent roster of artists and a reputation
to match is the result of the hard work and dedication of Ms. Johnna
McCreary, a no-nonsense woman owner who seems to have corralled
some of the area's most impressive talent. As we all know, tattoo
artists can be a surly, independent lot, but Liquid Courage looks
just the way we like it: clean, organized and busy. Am I wrong,
but isn't it highly progressive to have a heavily tattooed woman
running a thriving tattoo business (of all things!) in a small,
Midwestern town? But then, this trip to Omaha has been full of surprises.
Another thing:
Liquid Courage is, arguably, the hot shop in Omaha. It's the small-town
equivalent of Blackheart in San Francisco or Good Time Charlie's
in Anaheim. Sure, Omaha may not, at this moment in time, have a
Jack Rudy, a Bob Roberts or a Greg James, but give it time. LQ is
a collection of the best, no-frills tattooists in town. And, as
you can see from their work, that's pretty damn good. And I can't
remember a bunch of power hitters that were more polite and helpful.
Everyone here seems dedicated to the art and dedicated to keeping
the environment in the shop and the town both friendly and respectful.
There's no two ways about it, the work Liquid Courage turns out
is first-rate and imaginative. Artists here are not out of the mainstream,
they simply have a different work ethic and a small town sensibility.
Perhaps it's that sensibility that adds the positive, less competitive
dimension to all the players involved.
TIME
TO SAY GOODBYE
During
the entire visit to Nebraska, even though I was not familiar with
the roads, not one driver honked at me and no one gave me the finger.
At the hotel, when it started to rain, the desk clerk gave me his
umbrella. In Omaha, if I liked a particular photo, the tattoo artist
handed me the entire book! Midwesterners are famous for their cordiality,
patience and tough-mindedness. They also don't do a lot of bragging.
Hey, any group of people that scraped out an existence living in
soddies on the windswept prairie of Nebraska have a work ethic and
determination we can all aspire to. Not once did I hear any complaining
from the Omaha artists. Each and every one was thrilled just to
be part of the big picture. Thrilled to carry on a tradition and
thrilled to call themselves tattoo artists. It's nice to know this
kind of spirit is alive and well in America's Heartland.
P.S. While
we were in Omaha (where my wife Mary was born), we visited Mary's
mother. She loves SKIN&INK and reads it cover to cover. Hi,
Mom!
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