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Almost every
time I open the SKIN&INK mailbag there's a surprise. Some times
it's cookies. Some times it's one hundred and seventy-five tattoo
photos. Other times it's the packaginglike maybe a small casket
or a goodie box filled with T-shirts, business cards, posters and
key fobs. It goes without saying that such specialness is designed
to catch my eye and, at the very least, land the photos in the Readers'
Gallery.
One of my favorite
people always sent big and beautiful, highly decorated envelopes
postmarked Lausanne, Switzerland. It was Felix Leu, and his letters
and packages were always fantastically decorated with woodblock
imprints, witty sayings and prayers for universal peace. His mail
was irresistible. I couldn't wait to see what was inside, especially
when it included photos of the latest work by his son Filip, Filip's
wife Titine and the Leu Family's Family Iron.
It's great when
an artist goes the extra mile to say hello, and I especially enjoy
mail from abroad. Whenever I receive a package from Eastern Europe,
South America, Asia, Polynesia or some other faraway land, I can't
wait to rip it open and view the contents. I love it when I get
letters far from the beaten track. I love it even more when the
tattoo images are outstanding enough to put in the magazine.
The process
is pretty straightforward. The first thing we do is open the envelope
and check out the contents. If it's photos, we sort them. If it's
electronic images, we view them on a computer screen. We check each
and every one for artistry, originality, technique, placement and,
of course, visual quality. Electronic images, for example, that
are less then 300 dpi often cannot be blown up more than one inch
by two inches, and are, therefore, unusable. Photos with flash burns
down the middle cannot be used. Same goes with pictures that are
out of focus, confusing, too light, too dark, aren't our style or
have objectionable content.
Once the best
images are culled, we send them to the art director, Lisa Beattie,
and she puts them through her own, personal selection process. Some
of them go to the Readers' Gallery and some go to the Readers' Photos
section of our www.skinandink.com website. Some are published in
a month or two; others might not see the light of day for a year.
Some, if they are accompanied by an especially cool letter, are
earmarked for the Letters to the Editor. All the rest are boxed
and sent to C.W. Eldridge at the Tattoo Archive. Nothing is thrown
away, nothing is trashed.
By the way,
I personally open and look at all the mail. If there's someone who
merits a Spotlight or feature story, I'll contact one of our writers
and they'll set up an interview. Most times our contributors will
discover talent on their own, but every so often the next new shining
star on the tattoo horizon is discovered in the mailbox. So, start
baking those cookies, we're waiting to hear from you.
Bob Baxter
Editor in Chief
baxter@skin&ink.com
www.skinandink.com
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