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Just this month
we moved our office from one Portland, Oregon neighborhood to another.
Just a seven-minute trip by car, but about four weeks in the doing.
I never realized I had so much stuff I didn't need. Thirty-five
millimeter slides, for example. What with the magazine and sundry
book projects, there were cardboard boxes stacked to the ceiling
with images I hadn't referenced in years. Actually, what with the
vast improvements in digital photography, shooting slides to maximize
image quality is no longer necessary. But storage wasn't the only
problem.
A few years
ago, a friend of mine, a fashion photographer, got a phone call
from a big ad agency. The photographer they had booked for a major
bathing suit shoot in Brazil had broken his collar bone and couldn't
make it, so they contacted my friend at the last minute. It was
a great opportunity and great money. A dream assignment that would
ensure lots of work in the future and a foot in the door at top
fashion rags like Vogue and Harper's Bazaar. Well, he went to Brazil,
photographed beautiful girls in string bikinis for three days and
headed home with a hundred or more rolls of freshly exposed Kodachrome
in his suitcase. When he got the transparencies back from the processor,
his hands were shaking with excitement. He popped opened the first
box and held the first slide up to the light. Nothing. Just a gray
wash.
That must be
the leader, he thought, the blank inch or two at the start of each
roll before it gets wound into the camera. He took out the next
one. Same thing. And again and again and again.
Panic time.
And each box that he opened told the same sorry tale. All the images
had been erased by the X-ray machine at the Rio De Janeiro airport.
Long story short, he was sued by the ad agency, had to sell his
house to pay the lawyers and ended up shoveling coal into a blast
furnace in a steel mill. Well not exactly, but he may as well have.
A great talent down the tubes because of imperfect technology.
I've never really
lost a roll to the X-ray machines of the world, yet I know lots
of others who have. But no more. In the last few years the images
that often used to look fluorescentthe reds and yellows would
actually shimmerlook pretty much the same as film does, when
printed on the page of a magazine. And photo budgets are a fraction
of what they used to be, because there is no expensive film to buy
or processing to pay for.
This is ideal,
of course, for convention photographers. Not only can they edit
in the camera, but now they're able to monitor their lighting as
they shoot. Too many shadows on the model's arm? Simply move the
light stand. Before digital, we'd have to shoot and pray. We never
really knew if the lighting worked until we got the slides back.
And then it was too late.
The guys that
really benefit from digital are bush photographers like Lars Krutak
and Travelin' Mick. What with stomping around in nameless jungles
on remote islands in uncharted oceans, the last thing they want
to lug around is a lot of perishable film stock. Now it's just aim
and click.
And you thought
nothing in the tattoo world ever changes.
Bob Baxter
Editor in Chief
baxter@skin&ink.com
www.skinandink.com
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